| Seminar
Topics & Speakers |
| Day
1 - Wednesday, September 17th - 9:00 am to 11:15 am. |
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Where
Have the Gardeners Gone?
The
customer has changed. Have you? |
| Kip
Creel |
| Standpoint
Marketing Research, Atlanta, Georgia |
| Coffee
Sponsor : Garden Grove Nursery |
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The Seminar
It's clear that Gen X and Gen Y consumers have different expectation than
their Baby Boomer parents, and as young homeowners, their views on gardening-and
their purchasing-require new approaches. Kip Creel and his firm pinpointed
gardening trends that characterize this demographic. Join him as he shares
how garden retailers can grow profits by understanding and catering to
the new brand of shoppers.
The Speaker
Kip Creel is the President of Standpoint, an Atlanta based marketing research
firm with expertise in the home and garden industries. He is an alumnus
of the University of Florida, and holds a BA in Organizational Behavior
and Statistics and an MBA in Marketing. As the green industry continues
to evolve many companies and organizations have relied on Standpoint for
their insights and counsel, including the American Nursery & Landscape
Association who commissioned Standpoint to produce the ‘GrapeVine
Report’ just a few years ago. |
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| Day
1 - Wednesday, September 17th - 9:00 am to 11:15 am. |
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Container
Crazy
And
plants for small space gardens. |
| Dan
Heims |
| Terra
Nova Nurseries Inc., Canby Oregan |
| Sponsor
: Inline Nurseries Inc. |
| Coffee
Sponsor : CY Grower Supplies Ltd. |
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The
Seminar
Breathe new life into container gardens with Dan Heims' selections, sourced from all over the globe! Dan will move beyond the ordinary to further delve into designing unusual containers and small-space gardens with these gems, while providing the cultural requirements for optimum performance. Perennials and tropicals will be included in these compositions. You are guaranteed to walk away from this talk with some new ideas to sell your plants.
The Speaker
Dan Heims is the president of Terra Nova Nurseries, Inc., a company noted for it new plant introductions. In fact, his perennial breeding programs have produced many international gold and silver medal winners. Dan has lectured throughout the world and his articles and photography have been featured in a number of magazines. He has taught horticulture, wholesaled exotic plants, and operated his own design and build landscape business. He has also hosted a weekly gardening show on radio and has appeared on US and British television. |
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| Day
1 - Wednesday, September 17th - 9:00 am to 11:15 am. |
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Dot
Common Sense
Does
your web site stand out? |
| Steve
Cissel |
| 10-20
Media, Woodbine, Maryland |
| Coffee
Sponsor : Peel's Nurseries Ltd. |
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The Seminar
When two out of three consumers use the 'net to research before they buy, green industry companies can't afford not to have a website (or worse yet, have a bad one). No matter what sector your business serves, green industry veteran Steve Cissel, will offer common sense approaches to developing winning websites. From site content to search engine optimization, to the do's and don'ts of design, Steve will also teach you how to make your website generate sales.
The Speaker
Steve Cissel is CEO and founder of 10-20 Media, an Internet Media Publisher. Lawn and Garden Search.com and Green Industry Search.com are the two primary web publications. Steve is a green industry veteran; his green thumbs and tech fingers provide him with a unique perspective of our industry. He is the Immediate Past President of the Maryland Nursery and Landscape Association and the former President of the Maryland Turfgrass Association. |
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| Day
1 - Wednesday, September 17th - 12:30 pm to 2:00 pm. |
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Becoming
a Garden Centre Crossover
New
visions for a modern garden retailer. |
| Kip
Creel |
| Standpoint
Marketing Research, Atlanta, Georgia |
| Sponsor
: Skagit Gardens |
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The Seminar
As the lines blur between do it yourself and do it for me,
garden centres are ideally placed to be the crossover vehicles for indoor
and outdoor living. From your inventory to your employees, from your market
position to your eco-rating, Kip Creel lays out his vision of the retail/service
future. Based on solid market research, his analysis reveals that the
opportunities are bigger than ever, but so are the decisions facing the
conventional operator.
The Speaker
Kip Creel is the President of Standpoint, an Atlanta based marketing research firm with expertise in the home and garden industries. He is an alumnus of the University of Florida, and holds a BA in Organizational Behavior and Statistics and an MBA in Marketing. As the green industry continues to evolve many companies and organizations have relied on Standpoint for their insights and counsel, including the American Nursery & Landscape Association who commissioned Standpoint to produce the 'GrapeVine Report' just a few years ago. |
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| Day
2 - Thursday, September 18th - 9:00 am to 11:15 am. |
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National
Trends and How They Effect You
PLUS
... Tracking hot retail trends |
| Chris
Beytes |
| Editor,
GrowerTalks / Green Profit, Batavia, Illinois |
| Sponsor
: TerraLink Horticulture Inc. & Garden Grove
Nursery |
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The Seminar
Part 1: From fuel costs and Generation X to iPhones and
instant gratification, today's trends impact everyone's business. Chris
Beytes travels extensively and has made a study of the current hot trends
and how they impact growers and garden centers. He'll discuss some of
the biggest trends and offer you some ideas for both coping and capitalizing
on them.
Part 2: It's one thing to know what the hot retail trends
are ... it's another to know how to figure them out for yourself. After
25 years of casual study, Chris has figured out some easy, effective ways
to figure out what the hot consumer trends are. He'll tell you how he
does it, sharing the key publications, retailers and location where trends
can be found.
The Speaker
Chris Beytes is the editorial director for GrowerTalks
and Green Profit magazines. He has more than 25 years in the industry,
and is the only editor in the green industry who has owned and operated
a commercial greenhouse. Chris travels extensively throughout North America
and Europe reporting on the latest in greenhouse and garden centre trends
and technology. Business owners and growers have learned that Chris understands
the inner workings and challenges of their businesses, and that he reports
the facts with professional skill and objectivity. |
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| Day
2 - Thursday, September 18th - 9:00 am to 11:15 am. |
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Sustainable
Landscaping Materials
Improving
your environment quotient |
| Owen
Dell |
| Country
Landscape & Design, Santa Barbara, California |
| Sponsor
: MYKE PRO |
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The Seminar
No landscape can truly be called sustainable if it is made from materials
that create damaging impacts at their source or that bring toxins or other
problems to the site. Let veteran landscape architect and contractor Owen
Dell show you the way to develop a landscape using truly sustainable,
non-toxic, earth-friendly materials. Learn how the proper choices in materials
can reduce fossil fuel use, preserve natural areas, conserve resources,
transform waste into valuable and creative landscape elements, protect
the health of workers and users, and support local, living economies.
The Speaker
Veteran landscape architect and contractor, Owen Dell is one of North
America's foremost experts in sustainable landscape design and construction,
and is the owner of a design-build firm in Santa Barbara that's been thriving
for over 36 years, providing ecologically friendly landscaping to residential,
commercial and public clients. Owen is a seasoned speaker, and he teaches
and lectures throughout North America on sustainable landscaping. He is
an author, a regular contributor to numerous horticultural publications
and is featured on a popular Santa Barbara television show called the
'Garden Wise Guys'. |
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| Day
2 - Thursday, September 18th - 9:00 am to 11:15 am. |
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Control
Your Worklife
What
do your dom with your 86,400 seconds each day? |
| Ann
Max |
| Productive
to the Max, Ottawa, Ontario |
| Coffee
Sponsors : Kato's Nursery Ltd. & Peel's Nurseries
Ltd. |
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The Seminar
We are tormented by backlogged projects, endless to-do lists, conflicting
priorities, and not to mention, cell phones and 'instant' communication.
We must become efficient multi-taskers, and learn to take control of our
time by saying 'no' and trying new tricks and tips for managing our life.
With more than 30 years of experience in human resource management, Ann
Max will teach you how to prioritize your busy lifestyle, meet deadlines,
deal with interruptions and time wasters, and be more productive.
She will provide a realistic, down-to-earth approach using real-life examples
and personal experiences to cover the following:
Setting and maintaining goals
Modifying your behaviour by determining your "personality"
Managing your workload effectively
Controlling your time through delegation, communication and "saying no"
Managing your schedule, to do lists and e-mails
Dealing with the instant age
The Speaker
Ann Max is a seasoned productivity expert with an extensive background in human resource management and organizational administration. As President of Productive to the Max and Chancellor of OrganizeUÔ, she helps organizations and individuals master time, achieve goals, and expand their potential. As a trainer, consultant, coach, author and speaker, her expertise is highly valued. She infuses her passion with a witty mixture of common sense, reality checks, and a delightful sense of humour. Ann is also an instructor at the Algonquin College School of Part Time Studies. |
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| Day
2 - Thursday, September 18th - 12:30 pm to 2:00 pm. |
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Fossil
Free Landscaping
Landscaping
for a different future |
| Owen
Dell |
| Country
Landscape & Design, Santa Barbara, California |
| Coffee
Sponsor : Royal Bank of Canada |
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The Seminar
Join veteran landscape architect and contractor Owen Dell as he presents a provocative session on the challenges and opportunities that face landscape professionals. Look ahead to a time, not long from now, when fossil fuels will be much too expensive to put to the many uses we now enjoy, when societal and cultural changes overwhelm the status quo, and when an upwelling of constraints and opportunities will create a very different working environment. Landscape professions will survive and thrive, by learning how to operate on less (or no) fossil fuels, and to create projects that will do the same. This is an eye-opening session that will teach you the strategies you'll need.
The Speaker
Owen Dell is one of North America's foremost experts in sustainable landscape design and construction, and is the owner of a design-build firm in Santa Barbara that's been thriving for over 36 years, providing ecologically friendly landscaping to residential, commercial and public clients. Owen is a seasoned speaker, and he teaches and lectures throughout North America on sustainable landscaping. He is an author, a regular contributor to numerous horticultural publications and is featured on a popular Santa Barbara television show called the 'Garden Wise Guys'. |
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